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100 Cities. 100 Entrepreneurs. 9 Keys for Success.
Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success.
Glauser has distilled hours of interviews and research to present the nine keys for:
• Building a purpose-driven business
• Meeting important community needs
• Developing a supporting cast
• Working with a zealous tenacity
• Giving mind-boggling customer service
• Diversifying revenue streams
• Giving back to the broader community
• And ultimately, creating the lifestyle of your dreams
Readers will learn how to achieve their own dreams and won’t need a 30-page business plan, venture capital, or an exit strategy. All they need to do is implement nine keys for success. Not everyone can build a Facebook, Google or eBay, but anyone with passion and tenacity can do what these entrepreneurs all across America are doing.
- Sales Rank: #116460 in Books
- Published on: 2016-05-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 224 pages
Review
"Michael Glauser’s Main Street Entrepreneur is filled with real learnings from the trenches of startups and delivers a complete tool box for entrepreneurs to start and build their own businesses. Glauser’s success as an entrepreneur, along with the insights and learnings of another 100 entrepreneurs, gives the book enormous credibility and gravitas. This is a timely and relevant book that is written in an immediately applicable way—and for that I highly recommend it!"
—Stephen M. R. Covey, Author of The Speed of Trust, Coauthor of Smart Trust
"Technology is eliminating jobs in nearly every industry at an ever increasing pace. In the near future, more of us will have to become entrepreneurs and create our own jobs. During his 4,000 mile bike ride across America, Michael Glauser, developed a clear road map anyone can follow to build a successful company. His book will help you create the life of your dreams. It’s time to get started."
—Daven Michaels, Author of Outsource Smart, Founder and CEO of 123Employee
"Every year we mentor thousands of people all over the world who are trying to rise out of poverty by starting their own business. The key concepts taught in Main Street Entrepreneur are the exact principles people need to implement to be successful. I highly recommend this book to anyone who wants to start a business and achieve their dreams."
—Mark L. Petersen, President and CEO of Mentors International
"Make no mistake, the American Dream is alive. People are merging their livelihood and lifestyle by doing what they love while living where they want. In Main Street Entrepreneur you will meet remarkable entrepreneurs and discover the key principles for achieving your dream. A must read for anyone seeking more freedom, security, and happiness!"
—Judy Robinett, Startup Funding Expert, Author of How to Be a Power Connector
"Michael Glauser shares the secrets to success that entrepreneurs across the country have used to enjoy the American Dream. His nine keys will help any ambitious soul achieve and sustain success. Building a successful business, and lifestyle, just became easier with Main Street Entrepreneur."
—Roger Connors, Cofounder of Partners In Leadership, Author of The Oz Principle
"Glauser takes us on a literal ride to the near future where the small sole proprietors create the business future that multinational corporations once controlled. An essential read to help you succeed in the post-capitalist economy of the near future."
—Geoffrey Colon, Communications Designer at Microsoft, Author of Disruptive Marketing
"I love Michael Glauser’s bike trip across America as an analogy for business development. As a three time Hawaii Ironman finisher and college swimmer I can attest that the purpose and passion necessary to succeed as an athlete are precisely the same disciplines that can produce success in all aspects of one’s life, whether it’s business, health or relationships. There are always going to be bumps and pot holes in the road. Glauser is spot on when he says that keeping your purpose in focus is the most important thing to get you to the finish line."
—Howard Liebowitz, MD, FACEP, Director of Liebowitz Longevity Medicine, Foremost Anti-Aging Medicine and Hormone Specialist
"The people I meet who are not executives all dream of starting their own company. But they don’t because they don’t know how and can’t see themselves in the lore of multi-billion dollar success. Finally, the masses have a roadmap to attain a more Main Street success."
—Mark Cook, Director of O.C. Tanner Institute, author of Sales Blazers, Adjunct Professor of Entrepreneurship
"I started my first business at age 15 and have run my sixth for almost 30 years now. Oh, what heartache and sleepless nights I could have saved myself if I had only had Michael Glauser’s insightful book from the beginning! What a fun and easy read to experience his cycling adventure right along with the interesting and wise people he met on his bold journey! I recommend this book big time."
—Wendy Keller, Author of Secrets of Successful Negotiation for Women
About the Author
Michael Glauser, Ph.D., is the executive director of the Jeffrey D. Clark Center for Entrepreneurship at Utah State University, an entrepreneur, business consultant, and university professor. He is the co-founder and CEO of My New Enterprise, an online training and development company. He is also the founder and former CEO of Golden Swirl Management Company and of Northern Lights. Both companies were sold to CoolBrands International. Mike has consulted with numerous corporations in the areas of business strategy, market research, organizational effectiveness, and leadership development. His clients have included Associated Food Stores, The Boeing Company, Department of Workforce Services, Esso of Inter-America, Harmon Music Group, and USANA Health Sciences.
Glauser has held faculty positions at the University of North Carolina, Westminster College, and Utah State University. He has designed and taught courses in business strategy, entrepreneurship, management, and organizational behavior. He has published numerous articles in professional journals and magazines, and published two books on entrepreneurship: Glorious Accidents and The Business of Heart. He has appeared on Great Day America, First Business from Washington, The G. Gordon Liddy Show, Voice of America, Good Morning Chicago and Associated Press Radio. He lives in Salt Lake City.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Recommended summer reading for the small town entrepreneur.
By JoLynne Lyon
Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live details the bicycle journey of author, professor, entrepreneur and business consultant Michael Glauser as he pedaled across the nation. He made the trip with team members who supported the journey, shot videos, rode alongside him and drove the motor home where they all slept at night. They interviewed successful entrepreneurs who started their companies in small towns, most of which had populations of fewer than 30,000 people.
I was not surprised that these business owners started with a compelling idea. I was surprised that for so many of them, that idea was: "I really like living here. How can I settle down and support my family?" They found answers that often provided jobs to other people in their communities.
Why is Main Street enjoying a resurgence now? Glauser puts it this way:
"Ironically, we can use the same technology that is destroying corporate jobs to live where we want, reach markets beyond our geographical location, and take advantage of the growing preference for smaller businesses over large corporations,"
He interviewed people who sell products and services over the internet, but he also features plenty of bricks-and-mortar business owners who had a knack for supplying what their customers were looking for. (Many of the businesses featured have some connection to health and fitness. When you consider that the bicycle trek from Pacific to Atlantic encompassed 4000 miles via bicycle, it makes sense.)
So much of what I read backs up the country way of life I already know. Small-town neighbors help each other out. While they understand their businesses needs to sustain themselves, small-town entrepreneurs aren't necessarily in it for the money. They know how to access resources without it. That said, some of the businesses featured were remarkably successful.
I enjoyed a theme that ran through so many of the profiles: these people absolutely love where they live. They contribute to their communities, and their little towns love them back.
The book is also something of a how-to manual. Glauser identified common threads in the entrepreneurs' stories to clarify what made them successful. The book includes questions at the end of each chapter to help a would-be entrepreneur walk herself through the process of starting a successful business.
It;'s good advice, and the stories were delightful. So that's my recommended summer reading for the small-town business.
0 of 0 people found the following review helpful.
The Roots of American Small Business
By T. R. Scott
Dr. Michael Glauser has really captured the essence of what true bootstrapping means to small business owners in America. His journey across the US led me along, while all the time asking myself questions about how I am running my own venture. Super easy read for a business book, very accessible and incredibly informative. Not necessarily life changing, but worth every bit of introspection you will witness.
0 of 0 people found the following review helpful.
... it but the first part of the book is super for it gives you samples of business' they visited
By H Hills
I am still reading it but the first part of the book is super for it gives you samples of business' they visited. Really neat the way he writes.
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